![]() ![]() Carriers in the US consider all Twilio traffic to be A2P. For more information, visit our FAQ on A2P 10DLC Campaign Vetting Changes - January 2023.Ī2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. New Requirements for A2P 10DLC RegistrationsĮffective January 26, 2023, new A2P Campaign registrations are subject to a new vetting process, which includes a one-time $15 campaign vetting fee. For a full overview of the different Brand registration offerings, see our Comparison between Sole Prop, Low Volume Standard, and Standard registration for A2P 10DLC.If you have a Tax ID (EIN) and higher traffic requirement ( more than 6,000 messages per day), Standard Brands can be used for multiple use cases, multiple numbers per campaign, and higher throughput.If you have a Tax ID (EIN) and low traffic requirement ( less than 6,000 messages per day), Low Volume Standard Brands can be used for mixed messaging campaigns with multiple use cases, multiple numbers per campaign, and higher throughput than Sole Prop.If you’re an individual or small business without a Tax ID (EIN), please see New Changes to Sole Proprietor Brands FAQ for more details on how to register. ![]() ![]() Twilio has re-launched the Sole Proprietor Brand registration offering (formerly known as “Starter Brand”) in accordance with the new industry guidelines for sending low-volume messaging. Notice : Sole Proprietor A2P 10DLC Registration Now Available If you have unregistered traffic, register for A2P 10DLC via Twilio Console or via API before Jto avoid the higher fees and service disruptions.For more information on the specific fees and timing please see What Pricing and Fees are Associated with A2P 10DLC.If these numbers remain unregistered, they may be subject to additional filtering or blocking. Some carrier fees will be increased on June 1, 2023, and others will be increased on August 1, 2023. AT&T and T-Mobile are increasing the per-message rate on unregistered traffic.Notice : Unregistered 10DLC Message Fee Increases ![]()
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